реклама, чередующая размещение больших объемов с паузами

Англо-русский словарь по рекламе . 2014.

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Смотреть что такое "flighting" в других словарях:

  • Flighting — is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are …   Wikipedia

  • flighting — flight‧ing [ˈflaɪtɪŋ] noun [uncountable] MARKETING when a product is advertised more at particular times and less at other times: • The advantage of flighting is that it allows a campaign to maximize the impact of the commercials by airing them… …   Financial and business terms

  • Flighting — An advertising scheduling strategy in which a business alternates between running a normal schedule of advertising and a complete cessation of all runs. A company may use a flighting strategy as a way to save on advertising costs, while relying… …   Investment dictionary

  • flighting — flight·ing …   English syllables

  • flighting — ˈflīd.iŋ noun ( s) Etymology: flight (I) + ing : a system of flights (as on a conveyor belt) …   Useful english dictionary

  • flighting by number — /ˌflaɪtɪŋ baɪ nʌmbə/ noun scheduling things in a series of groups, with the same number in each group …   Marketing dictionary in english

  • Expeller pressing — Expelling redirects here. For other uses, see Expulsion (disambiguation). Expeller pressing (also called oil pressing) is a mechanical method for extracting oil from raw materials. The raw materials are squeezed under high pressure in a single… …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… …   Wikipedia

  • Auger — An auger is a device for moving material or liquid (see Archimedes screw) by means of a rotating helical flighting. The material is moved along the axis of rotation. For some uses the helical flighting is enclosed in a tube, for other uses the… …   Wikipedia

  • pulsing — puls‧ing [ˈpʌlsɪŋ] noun [uncountable] MARKETING a regular cycle of advertising in which a product is advertised a lot, then not advertised at all, then advertised a lot again: • The lingering but declining effect of advertising is the basis for a …   Financial and business terms

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